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  Gordon Brown: The TIME Interview
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ContributorRP 
Last EditedRP  May 10, 2007 04:09pm
CategoryInterview
News DateMay 10, 2007 04:00pm
DescriptionTIME: You're rumored to be planning a 100-day program of big policy initiatives as soon as you become Prime Minister.

Gordon Brown: That's not my aim, actually. You cannot do what people assume politics was about in the old days; you cannot just pull levers and expect things to happen. I don't see politics as one or two people just making or delivering announcements — it's also about winning public support and the public enthusiasm. You've got to win public support.

So, if you're talking about the battle against terrorism you've actually got to win hearts and minds. If you're talking about the environment you've got to persuade people to exercise personal and social responsibility. If you're talking about global economic competition you've got to persuade people to upgrade their skills.

TIME: A lot of politics now revolves around being telegenic. Does that part of the job worry you?

GB: Obviously you want your arguments to be well presented as well as well thought through. But because of the scale of the challenges that every country faces — whether it's terrorism and the need for security... or economic competition and the need for new policies for prosperity — I think people are looking to politics not for gestures, they're looking to politics for a seriousness about addressing the challenges ahead.
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