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A political ad that became so famous the BBC devoted an entire documentary to it and the Smithsonian Institution chose it for its Permanent Collection.
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| Contributor | BrentinCO |
| Last Edited | BrentinCO Dec 16, 2018 04:13pm |
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| Category | Perspective |
| News Date | Sunday, December 16, 2018 10:00:00 PM UTC0:0 |
| Description | After it aired, the “Bodyguards” ad became so talked about, the British Broadcasting Corporation sent a correspondent and film crew to America to examine how it had been created, and then devoted an entire documentary to it.
Two years later, the Smithsonian Institution selected “Bodyguards” for inclusion in its Permanent Collection of American political history.
At a seminar a political consultant said: “People love the Bodyguards ad, but often miss its real significance. Most consultants would have taken those facts and done a clichéd negative ad with an evil-sounding voice-over and ominous music. Joe revolutionized negative ads by creating those remarkable images and devastating humor, all without a single spoken word. That’s what makes it unique and why it’s had such a lasting impact on political advertising.” |
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