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  MSNBC rejects anti-Target ad from liberal group
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ContributorArmyDem 
Last EditedArmyDem  Aug 19, 2010 02:10pm
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CategoryNews
MediaNewspaper - Washington Post
News DateThursday, August 19, 2010 08:00:00 PM UTC0:0
DescriptionThe Associated Press
Thursday, August 19, 2010; 2:32 PM

ST. PAUL, Minn. -- MSNBC rejected a TV ad calling for a boycott of Target Corp. after the retail giant made a political donation in Minnesota, continuing the controversy over corporate involvement in elections.

MSNBC spokeswoman Alana Russo said Thursday that the commercial submitted by the liberal advocacy group MoveOn.org violates its advertising policy by attacking an individual business directly. The ad features Target's bullseye logo and accuses the chain of trying to buy elections.

MoveOn executive director Justin Ruben said the rejection was "the height of hypocrisy" and accused MSNBC and its corporate parent, General Electric Co., of trying to protect Target from consumer anger.

MoveOn spokeswoman Ilyse Hogue said the ad began running Thursday on ABC, CBS and NBC affiliates in the Twin Cities. KSTP, the ABC affiliate, and WCCO, the CBS affiliate, confirmed that the ad had started airing, while the NBC station, KARE, didn't respond immediately to a message.
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