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Trump campaign asks for cut of candidates’ fundraising when they use his name and likeness
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| Contributor | RP |
| Last Edited | RP Apr 17, 2024 03:03pm |
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| Category | Strategy |
| Author | Alex Isenstadt |
| News Date | Wednesday, April 17, 2024 08:00:00 PM UTC0:0 |
| Description | Former President Donald Trump’s campaign has found a new way to press for badly needed cash.
In a letter received by Republican digital vendors this week, the Trump campaign is asking for down-ballot candidates who use his name, image and likeness in fundraising appeals to give at least 5 percent of the proceeds to the campaign.
“Beginning tomorrow, we ask that all candidates and committees who choose to use President Trump’s name, image, and likeness split a minimum of 5% of all fundraising solicitations to Trump National Committee JFC. This includes but is not limited to sending to the house file, prospecting vendors, and advertising,” Trump co-campaign managers Susie Wiles and Chris LaCivita wrote in the letter, which is dated April 15.
They add: “Any split that is higher than 5% will be seen favorably by the RNC and President Trump’s campaign and is routinely reported to the highest levels of leadership within both organizations.” |
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