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Is Our Message More Effective Without GOP Label?
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Party
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| Contributor | RP |
| Last Edited | RP May 30, 2008 01:25pm |
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| Category | Poll |
| News Date | Thursday, May 29, 2008 07:25:00 PM UTC0:0 |
| Description | A new poll by widely respected Public Opinion Strategies pollster Glen Bolger has some very interesting data on an important question: What do voters think of the Republic message when it isn’t attached to the GOP label? His data is a perfect way to test whether voters…
A. Like what we have to say but simply don’t trust us after Bush, Iraq, Katrina, overspending, the bridge to nowhere, endless scandals (need I go on?).
Or
B. Don’t like us because they don’t agree with what we say we want to do for the country.
Let’s start with the economy. When voters know what party each message comes from, we lose 37% to 58% and trail among independents by 18%. Ouch. However, when you read both messages without telling voters who they come from, the story gets worse.
Republican voters like the Democrat’s message more than their own party’s message by a large 14% margin when they don’t know which party it comes from. Just as disturbing, numbers among independents drop by another 10%... giving the Democrats a massive 28% advantage. Even our horrifically damaged image is better than our message on the economy. Independents and even Republicans simply like the Democrats’ plan more than ours.
The takeaway? Our message right now is electoral poison and this isn’t all about “brand.” |
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