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  Roll Call gets played
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ContributorArmyDem 
Last EditedArmyDem  Jul 29, 2005 01:16pm
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News DateFriday, July 29, 2005 07:00:00 PM UTC0:0
DescriptionPosted 12:38 pm | Printer Friendly

As a Roll Call subscriber, I saw this story yesterday, but didn't think much of it at the time.

[snip]

No huge surprise. The NRSC thinks Byrd is vulnerable, it's trying to soften him up for Rep. Shelley Moore Capito (R-W.Va.), so the ad buy makes some sense.

The problem here, however, is with the story itself. The Roll Call piece didn't include a word from any Dem at any level. No response or reaction from Byrd's Senate office, his campaign, the DSCC, the state party, etc. Usually a reporter would bother to get a comment from someone on the other side, for at least the semblance of balance. But in this article, nada.

It turns out that there's a very good reason for this. Roll Call got the information about the ad buy with a very big condition — as Kos explained, "Roll Call writer Lauren Whittington got the story from the GOP with the ground rule that she not call anyone else for the story."

Karl Rove perfected this trick during the 2000 campaign. With beat reporters looking for any little morsel that their rival colleagues don't have, Rove would routinely offer journalists something juicy, so long as he or she would run a one-sided piece and not even call the other side for a reaction. Reporters played along.
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